Submitted by Clubsguide on April 12th 2006
Every industry has benchmarks and every industry has certain, special individuals that personify their very essence and help define excellence within them.
The Australian dance music industry is naturally no exception and Mark James is without question its certain, special individual: and then some An established DJ, renowned Producer, and esteemed Managing Director of Australias most prestigious promotion agency, Future Entertainment, there is very little that Mark hasnt achieved in his groundbreaking career.
As a DJ, Mark has established himself as one of Australias finest On top of his numerous Melbourne past and present residencies Mark has prolifically toured the country and overseas with his world class track selection. From Digweed to Tiesto and from Oakenfold to Tong, he has shared the booth with the worlds finest DJ talent and more than held his own.
With his finger firmly on dance musics pulse and a passion for tunes like no other. As a Producer, Mark has enjoyed the sort of success that many musicians only dream of! Since his first studio project, Bass Culture, took charts by storm with a top-selling album and string of successful hits in the early 1990s (including Love The Life featuring Gina G, which was chosen as the anthem for Coca Colas 1998/99 summer ad campaign, and Ive Learned To Cope featuring Lisa Maxwell, that spent 13 weeks at NO 1 on national radio broadcaster JJJ Marks production talents have delivered global club hits like Hear Me and Eternal by Eternal (a project with Carl Cox which went ..1 on Australian dance charts and Top Ten in UK Club charts.
In 1997 he remixed Eternal and returned it to the UK charts, where it became a favourite amongst DJs worldwide including the (late) great DJ Tony De Vit - who listed it as his most played record in 1997. Two more Eternal singles followed: Mind Odyssey, released on seminal UK electronic label Warp Records (which made the top 20 UK Dance Charts); and in 1994 (after a short name change to Eternal Rhythm) Deep Down launched into clubs worldwide unashamedly aided by the support of John Digweed, who listed it as one of his coveted Top Ten Tacks of the year in 1994.
Furthermore, in 2000, Deep Down received some remixing and subsequently enjoyed a single re-release on Quad UK and featured on a number of mix CDs including Danny Howells seminal Global Underground compilation. In 1999, Mark remixed Men At Works classic Downunder for the 2000 Sydney Olympic Games, before following up with Hot Like The Sun for Paul Oakenfolds label, Perfecto - after being personally chosen by Paul to head the Underground Sound of Australia EP project. Hot Like The Sun found its way onto Godskitchens 2001 compilation and was also included on Ferry Corstens 2001 mix CD, Dance Valley, not to mention cranked in main rooms worldwide.
His follow up single, I Love America ensured further success and after special remixes by some of the worlds best DJs (including John 00 Fleming and Australias own Infusion) soon became yet another favourite with DJs and floors worldwide. In 2005 Mark James single, Is That a Pistol? reached ..12 on the Australian ARIA Chart. Mark is currently preparing an entire studio album, As a Promoter, Mark is in a league of his own Since organizing Melbournes first ever dance parties in the late 1980s (including Boom! with Sasha and Carl Cox) he has consistently been the most influential dance event organiser in Australia for the last decade and his company, Future Entertainment, is world renowned for its quality, professionalism and commitment.
In addition to touring the worlds most prestigious club brands (including Godskitchen, Renaissance, Perfecto, Slinky, Global Underground, Ministry of Sound, Cream and Gatecrasher) and DJs, Mark is also responsible for devising and running Australias biggest dance music festivals, Two Tribes and Summadayze, which now attract sell-out 25,000+ crowds and tour every major city in both Australia and New Zealand.
But despite being named NO 1 in Ministry Magazines 2001 Top 50 Influential People in Australian Dance Music, placed just outside of BRWs 2001 Top 50 Australian Entertainers, and awarded twice at the Australian Dance Music Awards for Best Event (2002, 2003), accolades are not what drives Mark. I dont do anything I do for the awards or to see my name in the paper, he says. Be it promoting, DJing or producing, at the end of the day, what puts a smile on my face and makes it all worth while is to see the punters having a great time.
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